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Louis A. Thomas

MLK Visiting Professor 1997-1998 Associate professor, The Wharton School, University of Pennsylvania
The trailblazers in human, academic, scientific and religious freedom have always been in the minority… It will take such a small committed minority to work unrelentingly to win the uncommitted majority. Such a group may transform America’s greatest dilemma into her most glorious opportunity.
— Dr. Martin Luther King Jr.

Background

Louis A. Thomas is an associate professor at the Wharton School, University of Pennsylvania. He earned his BA (1986) from Yale University. He holds both an AM (1990) and a PhD in business economics (1992) from Harvard University.

Interests

Thomas’ research interests are competitive strategy, game theory, and industrial organization economics. Prior to teaching, he briefly worked as an associate at McKinsey & Co. (1988) and at Booz, Allen & Hamilton (1991-1992).

Sample Work

  • Publication

    Brand capital and incumbent firms' positions in evolving markets

    Thomas, Louis A. “Brand capital and incumbent firms’ positions in evolving markets.” The Review of Economics and Statistics (1995): 522-534.

  • Publication

    Advertising sunk costs and credible spatial preemption

    Thomas, Louis A. “Advertising sunk costs and credible spatial preemption.” Strategic Management Journal 17, no. 6 (1996): 481-498.

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