[T]he sequence of internationalization – as opposed to the sheer number of countries – can make a tremendous impact on [a] company’s chances of success in a new market.SUSAN PERKINS - Assist. Prof. of Management, Northwestern University
MLK Visiting Scholar 2011-2013
Hosted by Profs. Ray Reagans and Denise Lewin Loyd, Sloan School of Management
Susan Perkins is an Assistant Professor of Management and Organizations & International Business and Markets at the Northwestern University.
Susan Perkins is an Assistant Professor of Management and Organizations & International Business and Markets at the Northwestern University. Dr. Perkins is an international business Strategy Scholar whose research focuses on cross-country variations in the institutional environment and their effects on firms’ performance, strategic responses, alliance formations and broader societal outcomes.
As an MLK Visiting Assistant Professor, she visited in the Organization Studies Group and worked closely with Profs. Ray Reagans and Denise Lewin Loyd in the Sloan School of Management. Dr. Perkins expanded her research agenda to better understand how multinational corporations leverage prior institutional experience as a source of competitive advantage. Her research has interdisciplinary implications traversing the fields of strategy, and organizations, political science, law and economics, which all play a part in solving complex institutional puzzles.